Offering endless beaches and endless summers, Jeffrey's Bay is designed for the ordinary, unhurried, unworried, sun-soaked, beach-bashing person.
Holidaymakers first began to flock to this lovely shore after a trading store was set up circa 1894, and was declared a village management board in 1926, graduating to municipal status in 1968. It has since developed and blossomed into the delightful holiday and retirement centre it is today. It now includes Aston Bay, Kabeljous and Paradise Beach and is still a short drive from Port Elizabeth.
Stretching from Cape Receife in the east to Cape St Francis further west, Jeffrey's Bay lies like a jewel midway between the Gamtoos and Kromme Rivers and the two estuaries of the Kabeljous and Seekoei Rivers.
Jeffrey's Bay is world renowned for its safe beaches and surfing waves, with many different surf breaks, each possessing its own magic. Surfing spots include Kitchen Window, Tubes, Super Tubes, Point and Albatross.
These beaches also have an abundance of shells, and are known for good angling. Fishing in Jeffrey's produces Kob, Leerfish (Garrick), Grunter, white Steenbras, Blackmail, Musselcracker, Baardman, red Steenbras, Poenskop, Roman, Dageraad, elf, sharks and rays.
People with a real interest in nature will enjoy the three nature reserves. Although small in size, they offer peace and tranquility and hiking trails. At Seekoei Nature Reserve you will find the Penguin Rehabilitation Centre, some smaller mammals and about 120 bird species. Kabeljous Nature Reserve offers good waterfowl watching and Noorsekloof Nature Reserve boasts a 3 km trail up the kloof along a stream.
For hikers there are more trails including Cape St Francis Nature Reserve, Tsitsikamma Hiking Trail, Fourcade Trail and trails at Witelsbos and the Baviaanskloof Wilderness Area.
Jeffrey's Bay is the home of thriving handcraft industries catering for every preference. The Country Feeling clothing shops are synonymous with Jeffrey's and all their clothes depict scenes in Jeffrey's Bay. Other venues include surf shops, hand-crafted leather shoes and hand-crafted shell art.
Jeffrey's Bay is also the hub of the `white gold' (calamari), industry of the Eastern Cape and is thus in the fortunate position of being able to supply visitors with this delicacy in abundance.